The ‘$2.25bn’ Templeton bond saga is a classic example of ‘PR motivated by political spin’ gone bad. I am a strong believer in institutional policy making and cringe when politicians seek to overwhelm the technical space of public relations.
The art of PR makes one minded that your public is not restricted to your customers but include competition and other stakeholders.
Needless to say, politicians ought to be reminded that their public involves more than the electoral public. Focus on sharing facts and cut the political spin.
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